Tag Archives: Zarb School

Now on YouTube: Careers in Business 2017

Earlier this year, we published a PowerPoint slideshow: “2017 Edition of Careers in Business.” Now we have produced a YouTube version of this slideshow — which is easier to view; and it is complete with music. 🙂 PLEASE take a … Continue reading

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FREE: 2017 Edition of Careers in Business

Learn about the many opportunities and challenges facing those interested in a career in business. The latest data are included. Lots of data!! Outline of Topics: General Hints Background Data By Occupation Long-term Trends Hot Long-term Business Career Opportunities Bureau … Continue reading

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Self-Branding for Professional Success: A Primer

Want to learn more about branding and its features—including the evolution of branding and brand positioning? Want to learn more about how to create and nurture your own self-brand to enhance your professional growth opportunities? If you answer yes to … Continue reading

Posted in Career Useful Information, Careers in Retailing, Part 1: Overview/Planning, Part 5: Managing a Retail Business | Tagged , , , , , , , , , , , , , , , | 1 Comment

Hofstra Marketing Highly Ranked for 2017

The Marketing Faculty in the Zarb School of Business at Hofstra University is proud that our programs are included in TWO new 2017 rankings by College Choice, which “is an independent online publication dedicated to helping students and their families … Continue reading

Posted in Career Useful Information, Careers in Retailing, Part 1: Overview/Planning, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , , , , , | Leave a comment

Star Wars’ Rogue One Is Here!

Professor Evans recently did a radio interview following up on an Evans on Marketing post on Rogue One. Click to listen to that interview.    

Posted in Part 1: Overview/Planning, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , , , , , , , , | 1 Comment

How Do People Feel About Gift Giving?

Marketing Professor Anne Hamby of the Zarb School of Business at Hofstra University is an expert on consumer behavior. Recently, she participated in a video interview about the holiday shopping season.    

Posted in Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , | 1 Comment

Self-Branding Across Roles and Life Stages: Overview

Recently, Zarb School of Business Distinguished Professor Joel Evans of Hofstra University did an extended radio interview with Suzanne Phillips, Psy.D. on self-branding from different perspectives and across our diverse roles. Self-branding — how we see ourselves and how we … Continue reading

Posted in Career Useful Information, Career Video Clips, Careers in Retailing, Part 1: Overview/Planning | Tagged , , , , , , , , , , , , , , , , , , , | 2 Comments