Tag Archives: Zarb School

Are YOU Prepared for Today’s Health-Conscious Consumer?

Posted on January 22, 2016 by

This television interview of Hofstra University’s Professor Joel Evans (of the Zarb School of Business) recently appeared on Fios1’s Money & Main$treet program. The interview was conducted by host Giovanna Drpic. It deals with catering to consumers who are interested … Continue reading →

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Video Clips (non-career) | Tagged , , , , , , , , , , , | 2 Comments

TV Interview: Where Should Retailers Be Locating?

Posted on December 18, 2015 by

This television interview of Hofstra University’s Distinguished Professor Joel Evans (of the Zarb School of Business) very recently appeared on Fios1’s Money & Main$treet. The interview was conducted by host Giovanna Drpic. It deals with malls versus local shopping areas. … Continue reading →

Posted in Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 8: Putting It All Together, Video Clips (non-career) | Tagged , , , , , , , , , , , , , | 1 Comment

TV Interview on Launching a New Product

Posted on November 6, 2015 by

This television interview of Hofstra University’s Distinguished Professor Joel Evans (of the Zarb School of Business) very recently appeared on Fios1’s Money & Main$treet program. The interview was conducted by host Giovanna Drpic. It deals with launching new products. There … Continue reading →

Posted in Part 1: Overview/Planning, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Video Clips (non-career) | Tagged , , , , , , , , , | 1 Comment

Appealing to the Luxury Retail Shopper

Posted on October 2, 2015 by

This television interview of Hofstra University’s Distinguished Professor Joel Evans (of the Zarb School of Business) very recently appeared on Fios1’s Money & Main$treet. The interview was conducted by host Giovanna Drpic. It deals with the luxury market, especially on … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Video Clips (non-career) | Tagged , , , , , , , , , , | 2 Comments

Are YOU as Cyber-Secure as You Should Be? Some Video Tips

Posted on October 15, 2014 by

Identity theft and loss of privacy are BIG issues. In this video, we point out several “scary” aspects of cyber security as well as offer several tips. Protect YOURSELF. We can be our best friend — and our worst enemy. … Continue reading →

Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , , , , , | 2 Comments

Are You Personally Secure Online? Take This Quiz to See!

Posted on May 20, 2014 by

Recently, Professor Joel Evans of the Hofstra Zarb School of Business made a presentation on “How to Be Even Smarter Online, Especially with Social Media.” As part of this presentation, a 21-item true-false quiz on online/social privacy was conducted. Through … Continue reading →

Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Privacy and Identity Theft Issues, Social Media and Retailing, Video Clips (non-career) | Tagged , , , , , , , , , , | 2 Comments