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Tag Archives: brand
Want to learn more about branding and its features—including the evolution of branding and brand positioning? Want to learn more about how to create and nurture your own self-brand to enhance your professional growth opportunities? If you answer yes to … Continue reading
Many domestic Chinese companies want to project a more foreign (exotic) image. So, they have created brands that are not perceived as Chinese. As reported by Dan Levin for the New York Times: “Eager to glaze their products with the … Continue reading
What do the chefs at some leading restaurants feel about national (mass-marketed) food products? Often, they rely on special ingredients; but, they also seem to like some popular brands as well. According to Jeff Gordiner, writing in the New York … Continue reading