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Tag Archives: social responsibility
Young Adult Views Toward Brands
In recent years, we know that many manufacturer brands have come under price pressure. With more people turning to less-expensive brands. But did you know that brand perceptions differ by generation? Today, we look at young adult views toward brands. … Continue reading
Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer
Tagged brand, Do Something Strategic, ethics, social responsibility, young adults
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Patagonia Really Loves Our Planet
Patagonia is a remarkable company that is true to its original mission: “Build the best product, cause no unnecessary harm, use business to inspire, and implement solutions to the environmental crisis.” Today, it “is a designer of outdoor clothing and … Continue reading
Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer
Tagged #loveourplanet, 2016, Black Friday, customer loyalty, environment, online shopping, opportunity, Patagonia, social responsibility, success, trust
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McDonald’s Gets Even More Involved in Literacy
It’s been an interesting few years for McDonald’s. It has had problems with franchisees, a very expanded menu for a fast-food chain, and those who are pushing for healthier food. And all of this time, the firm has worked hard to … Continue reading
Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer
Tagged book, customer expectations, experiential retailing, Happy Meal, healthy, literacy, McDonald's, opportunity, promotion, social responsibility, trust
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