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Tag Archives: social responsibility
Young Adult Views Toward Brands
In recent years, we know that many manufacturer brands have come under price pressure. With more people turning to less-expensive brands. But did you know that brand perceptions differ by generation? Today, we look at young adult views toward brands. … Continue reading
Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer
Tagged brand, Do Something Strategic, ethics, social responsibility, young adults
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Patagonia Really Loves Our Planet
Patagonia is a remarkable company that is true to its original mission: “Build the best product, cause no unnecessary harm, use business to inspire, and implement solutions to the environmental crisis.” Today, it “is a designer of outdoor clothing and … Continue reading
Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer
Tagged #loveourplanet, 2016, Black Friday, customer loyalty, environment, online shopping, opportunity, Patagonia, social responsibility, success, trust
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McDonald’s Gets Even More Involved in Literacy
It’s been an interesting few years for McDonald’s. It has had problems with franchisees, a very expanded menu for a fast-food chain, and those who are pushing for healthier food. And all of this time, the firm has worked hard to … Continue reading
Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer
Tagged book, customer expectations, experiential retailing, Happy Meal, healthy, literacy, McDonald's, opportunity, promotion, social responsibility, trust
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How Should Chipotle Deal with All the Negative Publicity?
Chipotle, the trendy fast-food chain, has been dealing with a difficult health-and-safety environment for a while now. It has had to temporarily close some outlets; and it has received a barrage of negative publicity. Here’s a YouTube video from Bloomberg, … Continue reading
Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing, Video Clips (non-career)
Tagged Chipotle, customer expectations, E. coli, ethics, social responsibility, video
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TOMS’ “#WITHOUTSHOES” Campaign
As we have reported before, TOMS Shoes (the online retailer) is one of the leading firms in terms of its social responsibility efforts. Its overall business mission is closely tied to its social responsibility efforts. Consider this: TOMS matches every … Continue reading
Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together
Tagged #WITHOUTSHOES, ethics, experiential retailing, global, One for One, shopping, social responsibility, TOMS
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Esty: A New “B”usiness Model
As we’ve written before, Etsy is an innovative retailer. Its company philosophy is described at its Web site: “Etsy is a marketplace where people around the world connect, both online and offline, to make, sell, and buy unique goods, The heart and soul … Continue reading
Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together, Video Clips (non-career)
Tagged B corporation, customer expectations, ethics, Etsy, experiential retailing, IPO, NBR, social responsibility, trust, video
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