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Tag Archives: healthy
Dutch Supermarket Plus: Getting Kids to Eat Their Veggies
Most parents want their children to eat healthy. But they also know how difficult this can be with resistant kids. So how do we get children to eat healthier? Here’s one clever way as reported by Alexandra Jardine for Creativity: … Continue reading
McDonald’s Gets Even More Involved in Literacy
It’s been an interesting few years for McDonald’s. It has had problems with franchisees, a very expanded menu for a fast-food chain, and those who are pushing for healthier food. And all of this time, the firm has worked hard to … Continue reading
Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer
Tagged book, customer expectations, experiential retailing, Happy Meal, healthy, literacy, McDonald's, opportunity, promotion, social responsibility, trust
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Are YOU Prepared for Today’s Health-Conscious Consumer?
This television interview of Hofstra University’s Professor Joel Evans (of the Zarb School of Business) recently appeared on Fios1’s Money & Main$treet program. The interview was conducted by host Giovanna Drpic. It deals with catering to consumers who are interested … Continue reading
Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Video Clips (non-career)
Tagged competition, customer expectations, customer loyalty, Fios1, Giovanna Drpic, healthy, Hofstra University, Joel Evans, tips, trends, video, Zarb School
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Will New Burger King’s Fries Be “Satisfrying?”
Just like McDonald’s, Burger King has faced a lot of criticism over the health aspects of its menus. So, Burger King is taking a very big step — and introducing French fries with fewer calories and less fat. Will these … Continue reading
Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Video Clips (non-career)
Tagged Burger King, customer expectations, healthy, McDonald's, merchandising, opportunity, Satisfries, trends, video
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McDonald’s: Healthier Menu Still a Work in Progress
Despite its addition of fruit in children’s meals and other attempts at offering a healthier menu, McDonald’s receives a regular barrage of criticism from consumer and parent groups. It is, after all, still a fast-food chain — and the most … Continue reading
Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together, Video Clips (non-career)
Tagged Alliance for a Healthier Generation, American Heart Association, CBS MoneyWatch, competition, customer expectations, global, healthy, McDona, merchandising, opportunity, promotion, trends, trust
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