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Tag Archives: Fios1
All Types of Retailers Need to Use Database Marketing
Both small and large firms need to have good customer databases, although their approaches may be quite diverse. This television interview of Hofstra University’s Professor Joel Evans (from the Zarb School of Business) recently appeared on Fios1’s Money & Main$treet … Continue reading
Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Video Clips (non-career)
Tagged analytics, business model, customer loyalty, customer satisfaction, database marketing, Fios1, Giovanna Drpic, information, interview, Joel Evans, small firm, trends, TV, video, YouTube
1 Comment
Are YOU Prepared for Today’s Health-Conscious Consumer?
This television interview of Hofstra University’s Professor Joel Evans (of the Zarb School of Business) recently appeared on Fios1’s Money & Main$treet program. The interview was conducted by host Giovanna Drpic. It deals with catering to consumers who are interested … Continue reading
Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Video Clips (non-career)
Tagged competition, customer expectations, customer loyalty, Fios1, Giovanna Drpic, healthy, Hofstra University, Joel Evans, tips, trends, video, Zarb School
2 Comments
TV Interview: Where Should Retailers Be Locating?
This television interview of Hofstra University’s Distinguished Professor Joel Evans (of the Zarb School of Business) very recently appeared on Fios1’s Money & Main$treet. The interview was conducted by host Giovanna Drpic. It deals with malls versus local shopping areas. … Continue reading
Posted in Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 8: Putting It All Together, Video Clips (non-career)
Tagged competition, customer expectations, Fios1, Giovanna Drpic, Hofstra University, Joel Evans, location, mall, retail, strip center, tips, video, YouTube, Zarb School
1 Comment
TV Interview on Launching a New Product
This television interview of Hofstra University’s Distinguished Professor Joel Evans (of the Zarb School of Business) very recently appeared on Fios1’s Money & Main$treet program. The interview was conducted by host Giovanna Drpic. It deals with launching new products. There … Continue reading
Posted in Part 1: Overview/Planning, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Video Clips (non-career)
Tagged customer expectations, Fios1, Giovanna Drpic, Hofstra University, innovation, Joel Evans, planning, tips, video, Zarb School
1 Comment
Appealing to the Luxury Retail Shopper
This television interview of Hofstra University’s Distinguished Professor Joel Evans (of the Zarb School of Business) very recently appeared on Fios1’s Money & Main$treet. The interview was conducted by host Giovanna Drpic. It deals with the luxury market, especially on … Continue reading
Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Video Clips (non-career)
Tagged customer expectations, customer satisfaction, experiental marketing, Fios1, Giovanna Drpic, Hofstra University, Joel Evans, luxury, Money & Main$treet, shopping, Zarb School
2 Comments
Understanding and Marketing to the Long Island Consumer: A Small Business Perspective
Take a look at a recent interview I did with Fios1. There are lots of nice graphics, too.
Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Video Clips (non-career)
Tagged competition, customer expectations, demographics, experiential retailing, Fios1, Joel Evans, planning, shopping, small business, tips, video
1 Comment
