Tag Archives: post-purchase communication

Great Post-Purchase Communication Is Essential

Post-purchase communication is a key to continued customer patronage as well as to long-term brand loyalty. Poor follow-up can be quite detrimental to customer relationships. So, how can we do better? Alexandra Sheehan, writing for Shopify, offers several observations and … Continue reading

Posted in Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , | 2 Comments