Tag Archives: Shopify

Great Post-Purchase Communication Is Essential

Post-purchase communication is a key to continued customer patronage as well as to long-term brand loyalty. Poor follow-up can be quite detrimental to customer relationships. So, how can we do better? Alexandra Sheehan, writing for Shopify, offers several observations and … Continue reading

Posted in Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , | 2 Comments

Optimizing the Customer Return Policy

Whether it be the complexity of reverse logistics or the goal of holding down costs while satisfying customers, a good return policy is a real challenge for many retailers. Consider these observations from Mark Hayes, writing for Shopify:  “Having a … Continue reading

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , | 2 Comments