Tag Archives: return policy

Is Encouraging Returns a Good Idea?

Posted on April 3, 2018 by bermanevansretail

The returns policy of online retailers has a major impact on their level of success. See What Consumers Want in Returning Items and How Shoppers Use the Return Option for Online Purchases. Returns policies have become so important that we must ask: Is encouraging returns … Continue reading →

Posted in Online Retailing, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing | Tagged , , , , | 1 Comment

Holiday Return Fraud Is Billions of Dollars

Posted on December 10, 2013 by bermanevansretail

As we have noted before, customer fraud is a multi-billion headache for retailers. And return fraud is an especially tough issue with which to deal.  Just for the 2013 holiday shopping season, it is estimated that by the National Retail … Continue reading →

Posted in Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , | 1 Comment

Abusive Behavior by Customers: The Downside of a Liberal Return Policy

Posted on September 25, 2013 by bermanevansretail

We know that shoppers have high expectations with regard to company return policies. They want the returns to be easy and convenient, the terms of the returns to be liberal, and refunds/exchanges to be quick. Return policies often come up … Continue reading →

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , , | Leave a comment