Tag Archives: returns

Is Encouraging Returns a Good Idea?

The returns policy of online retailers has a major impact on their level of success. See What Consumers Want in Returning Items and How Shoppers Use the Return Option for Online Purchases. Returns policies have become so important that we must ask: Is encouraging returns … Continue reading

Posted in Online Retailing, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing | Tagged , , , , | 1 Comment

What Consumers Want in Returning Items

Today, we consider what consumers want in returning items. And this is a topic that we have studied before. Reverse Logistics: How to Improve the Retail Returns Process. UPS to Aid Retailers in Return Process. How Shoppers Use the Return Option for Online Purchases. L.L. Bean’s Dominant … Continue reading

Posted in Online Retailing, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Technology in Retailing | Tagged , , , , | 1 Comment

How Shoppers Use the Return Option for Online Purchases

Navar recently surveyed almost 700 U.S. consumers who returned at least one online purchase over the preceding 12 months to better understand people’s reasoning with regard to returns when shopping online. Here are some of the key findings: “The Bedroom is … Continue reading

Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 6: Merchandise Management and Pricing | Tagged , , , | 2 Comments

Reverse Logistics: How to Improve the Retail Returns Process

Superior reverse logistics are critical to both retailers and customers. Retailers need to handle returns efficiently and effectively; and customers sometimes find onerous return policies to be deal breakers. Consider these observations from Lisa Terry, writing for Inbound Logistics: “The … Continue reading

Posted in Part 5: Managing a Retail Business, Part 7: Communicating with the Customer | Tagged , , , , , , | 2 Comments