Optimizing the Customer Return Policy

Whether it be the complexity of reverse logistics or the goal of holding down costs while satisfying customers, a good return policy is a real challenge for many retailers.
Consider these observations from Mark Hayes, writing for Shopify:  “Having a solid return policy inspires confidence in buyers and shows you’re committed to customer service. Even though the customer isn’t satisfied with the returned purchase, handling the return professionally will ensure their continued patronage. A comprehensive E-commerce return policy will reduce the time and money you spend on returns, minimize the number of returns, and keep your customers coming back.”
Click the image to see Hayes’ nine tips.

 

This entry was posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer and tagged , , , , , , , , . Bookmark the permalink.

2 Responses to Optimizing the Customer Return Policy

  1. Holley says:

    It’s actually a cool and helpful piece of information. I am glad that you simply shared this helpful info with us. Please keep us up to date like this. Thank you for sharing.

  2. Pingback: Optimizing the Customer Return Policy | Retaili...

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