Whether it be the complexity of reverse logistics or the goal of holding down costs while satisfying customers, a good return policy is a real challenge for many retailers.
Consider these observations from Mark Hayes, writing for Shopify: “Having a solid return policy inspires confidence in buyers and shows you’re committed to customer service. Even though the customer isn’t satisfied with the returned purchase, handling the return professionally will ensure their continued patronage. A comprehensive E-commerce return policy will reduce the time and money you spend on returns, minimize the number of returns, and keep your customers coming back.”
Click the image to see Hayes’ nine tips.