Wal-Mart and Coca-Cola Collaborate

Cooperative advertising is a great tool for retailers and their channel partners. Recently, Wal-Mart and Coca-Cola embarked on such a collaboration.
As reported by Patrycja Malinowska for Path to Purchase Institute: “Wal-Mart and Coca-Cola Co. have united to present ‘Effortless Meals’ that pair private-label Marketside prepared foods with Coca-Cola beverages. In-store execution includes signage on rotisserie chicken displays, permanent floor stands merchandising Coca-Cola bottles, and secondary coolers. Counter cards, headers, and clings support. A spot running on the in-store Smart Network directs shoppers to the deli to find the meal bundles.”
Here is an ad from this campaign.



This entry was posted in Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Video Clips (non-career) and tagged , , , , , , , , , , , , . Bookmark the permalink.

One Response to Wal-Mart and Coca-Cola Collaborate

  1. Pingback: Wal-Mart and Coca-Cola Collaborate | Retailing ...

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