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Tag Archives: E-mail
Despite the popularity of texting, Facebook Messenger, and other newer communication tools, E-mail remains a popular form of communicating. [For example, see E-Mail Popular. Complements New Media. and Mobile Marketing Facts.] So, let’s consider ways for personalizing your E-Mail efforts. … Continue reading
Experts regularly predict E-mail marketing’s demise. Instead, our title disagrees. E-Mail Popular. Complements New Media. Let’s discuss. Background In short, computer engineer Ray Tomlinson sent the first E-mail in 1971. During 2017, we exchange 205 BILLION E-mails each day! … Continue reading
Retailers have a great data resource that may be underutilized and underanalyzed: the ordinary E-mail receipt. Take a look at this infographic created by Receiptful. From Visually.
For retailers that utilize E-mail as a promotion tool, it has become an ever greater challenge to get consumers to read those messages — due to the amount of messages and spam that people receive. So, what subject will get … Continue reading
The U.S. Federal Trade Commission is picking up its pace in the battle against spamming. On the whole, retailers are very supportive of these efforts because legitimate firms generally do not spam — yet, their messages are often lost/ignored in … Continue reading