Tag Archives: E-mail

Opt-In E-mail Offers a Lesson in Loyalty Creation

Posted on April 3, 2012 by

So, is Facebook really worth $100 billion? According to eMarketer research, only 27% of Facebook users view ads in a positive manner, compared with 47% for email. And people REALLY don’t like pop-up ads. Where do you stand? Click the … Continue reading →

Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information | Tagged , , , , | Leave a comment

Stores Smarten Up Amid Spam Flood

Posted on March 10, 2012 by

As Dana Mattioli reports in the Wall Street Journal: “Retailers have started to wear out their welcome in customers’ E-mail inboxes, forcing stores to rethink their spam strategies. Last year, the nation’s top 100 retailers by E-commerce revenue sent recipients an … Continue reading →

Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer | Tagged , , , , , , , | Leave a comment

The Dos & Don’ts of Writing Effective E-Mails

Posted on February 29, 2012 by

Click the image for some good tips on effective E-mails.

Posted in Online Retailing, Part 7: Communicating with the Customer | Tagged , , , | Leave a comment