What Will Get a Consumer to Read an E-mail?

For retailers that utilize E-mail as a promotion tool, it has become an ever greater challenge to get consumers to read those messages — due to the amount of messages and spam that people receive.
So, what subject will get someone to open a retailer’s E-mail? For answers, check out the chart below, based a survey done by the Wall Street Journal.



This entry was posted in Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer and tagged , , , , , , , . Bookmark the permalink.

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