E-Mail Popular. Complements New Media.

Experts regularly predict E-mail marketing’s demise. Instead, our title disagrees. E-Mail Popular. Complements New Media. Let’s discuss.
 

Background

In short, computer engineer Ray Tomlinson sent the first E-mail in 1971. During 2017, we exchange 205 BILLION E-mails each day!

All in all, these factors affect the state of E-mail. (1) We send most E-mail through mobile media. (2) Other formats include texts, chats, social media, etc.

These comments represent the E-mail critics’ view. They come from Computing.

“Unified platforms will see chat boom. The vision Fuze lays out is a ‘significant shift’ in instant messaging. It feels E-mail will not dominate. ‘Chat collaboration apps like Slack and Huddle may rule.’ Also, Fuze says this. IM apps are seen as informal tools. For this reason, vital information is shared by E-mail. Integration of chat apps will shift how people use IM. Chat functions will replace E-mail for office communication.'”

In contrast, these links highlight E-mail’s power. 25 E-Mail Marketing Statistics for 2017.   Ultimate Mobile E-Mail Statistics.   E-Mail Statistics 2017. E-Mail Is Not Dead. But IS Changing.    Potent Stats on E-Mail Marketing.

 

E-Mail Popular, Complements New Media

Check out the in-depth infographic from Every Cloud.

“It’s not a new craze sweeping the nation. It’s a rock-solid, time-tested method. It keeps your customers hooked and coming back. With this infographic, you see how effective email marketing statistics can change your business.”

E-Mail Popular. Complements New Media. It's not a new craze sweeping the nation – it's just a rock-solid, time-tested method to keep your customers hooked and coming back for more. With the help of this epic infographic, you are about to witness how effective email marketing statistics can truly change your business.
 

This entry was posted in Global Retailing, Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer and tagged , , , , , , . Bookmark the permalink.

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