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Tag Archives: Burger King
Is the “Big King” a “Big Mac” in Disguise?
Burger King has been battling with McDonald’s for years, while McDonald’s — the largest fast-food chain in the world — mostly ignores BK and does its own thing. Burger King’s latest maneuver is the new Big King hamburger. And yes, … Continue reading
Will New Burger King’s Fries Be “Satisfrying?”
Just like McDonald’s, Burger King has faced a lot of criticism over the health aspects of its menus. So, Burger King is taking a very big step — and introducing French fries with fewer calories and less fat. Will these … Continue reading
Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Video Clips (non-career) Tagged Burger King, customer expectations, healthy, McDonald's, merchandising, opportunity, Satisfries, trends, video Leave a comment
Should Burger Chains (and Others) Sell Beer?
For decades, most hamburger and other fast-food chains have focused on a family appeal and avoided selling any alcoholic beverages. But with the shaky economy, some of these chains have been testing out the addition of beer to the menu. … Continue reading
Posted in Part 1: Overview/Planning Tagged beer, Burger King, customer expectations, ethics, fast food, Sonic, White Castle Leave a comment