Will New Burger King’s Fries Be “Satisfrying?”

Just like McDonald’s, Burger King has faced a lot of criticism over the health aspects of its menus. So, Burger King is taking a very big step — and introducing French fries with fewer calories and less fat. Will these satisfy critics? And more importantly, will the new fries be attractive to consumers?
As reported by Bruce Horovitz for USA Today:
“In a move destined to shake up the fast-food industry, Burger King Tuesday will unveil a simple but startling french fry innovation: french fries with 30% less fat and 20% fewer calories than BK’s current fries. (And 40% less fat and 30% fewer calories than McDonald’s fries.) They’ve dubbed the new product ‘Satisfries’ — not to replace BK’s classic fries, but to be sold in addition to them. And they will be crinkle-cut, like old-fashioned fries.”
“The move comes at a time consumers are increasingly demanding healthier options — even in so-called junk food. The low-cal, low-fat fries will cost 20 cents to 30 cents more per serving (except in Kids Meals, where there will be no price difference). All Burger Kings in North America will begin selling them.”
Click the image for a USA Today video.

Photo by Noel Barnhurst

 

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This entry was posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Video Clips (non-career) and tagged , , , , , , , , . Bookmark the permalink.

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