Can Car Manufacturers Sell Direct and Bypass Dealers?

This has been the most popular post on bermanevansretail.com. So, we are re-blogging it. 🙂

Retailing: From A to Z by Joel Evans

Tesla Motors is a U.S.-based manufacturer of upscale high-performance electric cars. As it notes at its Web site: “The Tesla Roadster hit the streets in early 2008 as a car with no equal. Four years later, over 2,300 Roadsters drive emissions-free in more than 37 countries. Model S and Model X are the next step in the ‘Secret Plan’ to accelerate the world’s transition to electric mobility. Model S is now in production! It’s more than electric, it’s Tesla.” The Model S sells for $62,000 and up.
Now, despite the small amount of cars that Tesla sells, it is embroiled in a battle with car dealers about the right to sell Tesla cars.
Here is a synopsis of the battle, as described by Mike Ramsey and Valerie Bauerlein for the Wall Street Journal
“Elon Musk made a fortune disrupting the status quo in online shopping and renewable energy. Now…

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