Tag Archives: fast food

Americans Eat a Lot AND Fast

In 2017, $5.61 trillion was spent on restaurants and bars. And this amounted to to 4.3 percent of all personal consumption. We also spent trillions on food for in home-use use. That’s impressive, right. On the other hand, Americans eat … Continue reading

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Nathan’s Hits 100 — and Counting

This year, Nathan’s (also known as Nathan’s Famous) — is celebrating its 100th anniversary. That is a tremendous achievement in any aspect of business, and especially so for a fast-food chain. What has enabled the chain to last so long? According … Continue reading

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Marketing in the Fast-Food Industry

It has been a tumultuous time for many fast-food marketers over the last several years, due to changing consumer tastes, the questionable healthfulness of some fast food, and other factors. So, how are fast-food companies reacting to this? Recently, Advertising Age — in … Continue reading

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Making Fast Food Fast Again?

Isn’t it time for a number of fast-food restaurants to return to their roots and offer scaled-down menus and fast service? In the “good old days,” fast-food menus were really simple. Take a look at this early McDonald’s menu, for … Continue reading

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Fast Food with “Integrity”: A Slideshow

As McDonald’s and other traditional fast-food chains have seen slowing growth in sales, a new generation of fast-food restaurants is gaining popularity. Consider these observations from Julia Moskin, writing for the New York Times: “The numbers were startling: Shares of … Continue reading

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Breakfast Market Booming at Fast-Food Restaurants

One sometimes neglected segment of the fast-food business is breakfast. But today, many companies are expanding their breakfast offerings, while a few are abandoning them. As Maureen Morrison reports for Advertising Age: “Wendy’s won’t be serving you breakfast, but Ronald … Continue reading

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , | Leave a comment

Eat Fresh at Subway

Subway has become a global fast-food phenomenon — with more than 37,000 locations worldwide. Although it is famous for “Jared” (the real consumer who lost a lot of weight eating Subway heros) and the “$5 dollar foot long,” Subway is a … Continue reading

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