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Tag Archives: Subway
Subway Going Downhill
Just a few years ago, the Subway chain was a fast-food dynamo. For example, see Eat Fresh at Subway and Fastest-Growing U.S. Franchisors. Even today, there are nearly 44,000 franchised outlets around the world, with 25,000 stores in the United States. But Subway is … Continue reading
Posted in Global Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer
Tagged customer expectations, decline, fast food, Subway
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McFresh from McDonald’s
As we have reported before, the new McDonald’s McWrap is a very important addition to the fast food chain’s menu and its attempt to lure more young adults. Now, the McWrap is the subject of a July 2013 Businessweek cover story … Continue reading
Posted in Part 1: Overview/Planning, Part 4: Store Location Planning, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together
Tagged Chipotle, competition, customer expectations, customer loyalty, customer service, Five Guys, innovation, McDonald's, McWrap, merchandising, opportunity, positioning, promotion, segmentation, strategy, Subway, trends
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Eat Fresh at Subway
Subway has become a global fast-food phenomenon — with more than 37,000 locations worldwide. Although it is famous for “Jared” (the real consumer who lost a lot of weight eating Subway heros) and the “$5 dollar foot long,” Subway is a … Continue reading
Posted in Career Useful Information, Careers in Retailing, Global Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer
Tagged competition, customer expectations, customer loyalty, customer service, entrepreneur, fast food, Fred DeLuca, global, location, merchandising, planning, pricing, promotion, segmentation, Subway, success
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