Tag Archives: Chipotle

How Should Chipotle Deal with All the Negative Publicity?

Chipotle, the trendy fast-food chain, has been dealing with a difficult health-and-safety environment for a while now. It has had to temporarily close some outlets; and it has received a barrage of negative publicity. Here’s a YouTube video from Bloomberg, … Continue reading

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing, Video Clips (non-career) | Tagged , , , , , | 1 Comment

Is Chipotle’s Scarecrow Advertising Campaign Really One of the Worst of 2013?

In September, we reported about “The Scarecrow from Chipotle” advertising campaign. This campaign has received a lot of criticism from professional marketers. Now, according to the Wall Street Journal: “Chipotle ‘s three-minute animated video ad that pokes fun at the processed-food … Continue reading

Posted in Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing, Video Clips (non-career) | Tagged , , , , , , | Leave a comment

What Do You Think About This New Chipotle Campaign?

Chipotle has just introduced a new marketing campaign (“The Scarecrow from Chipotle”), complete with the video below and a related game (available here): “Join Chipotle and the Scarecrow on a journey to bring real food back to the people. Play … Continue reading

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , | 4 Comments

McFresh from McDonald’s

As we have reported before, the new McDonald’s McWrap is a very important addition to the fast food chain’s menu and its attempt to lure more young adults. Now, the McWrap is the subject of a July 2013 Businessweek cover story … Continue reading

Posted in Part 1: Overview/Planning, Part 4: Store Location Planning, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , , , , , , , , , , , , , | Leave a comment

ShopHouse by Chipotle

Chipotle is a very popular restaurant chain: “When Chipotle (pronounced chi-POAT-lay) opened its first store in 1993, the idea was simple: demonstrate that food served fast didn’t have to be a ‘fast-food’ experience. We use high-quality raw ingredients, classic cooking … Continue reading

Posted in Part 1: Overview/Planning, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , , , , | 1 Comment