Tag Archives: Scarecrow

Is Chipotle’s Scarecrow Advertising Campaign Really One of the Worst of 2013?

In September, we reported about “The Scarecrow from Chipotle” advertising campaign. This campaign has received a lot of criticism from professional marketers. Now, according to the Wall Street Journal: “Chipotle ‘s three-minute animated video ad that pokes fun at the processed-food … Continue reading

Posted in Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing, Video Clips (non-career) | Tagged , , , , , , | Leave a comment

What Do You Think About This New Chipotle Campaign?

Chipotle has just introduced a new marketing campaign (“The Scarecrow from Chipotle”), complete with the video below and a related game (available here): “Join Chipotle and the Scarecrow on a journey to bring real food back to the people. Play … Continue reading

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , | 4 Comments