Is Chipotle’s Scarecrow Advertising Campaign Really One of the Worst of 2013?

In September, we reported about “The Scarecrow from Chipotle” advertising campaign. This campaign has received a lot of criticism from professional marketers.
Now, according to the Wall Street Journal: “Chipotle ‘s three-minute animated video ad that pokes fun at the processed-food industry is named one of the worst ads of 2013 by some of the top executives in the advertising business.”
What do YOU think?
PLEASE NOTE: As of today, the video ad has been viewed nearly 12 million times at YouTube.



This entry was posted in Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing, Video Clips (non-career) and tagged , , , , , , . Bookmark the permalink.

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