Is Chipotle’s Scarecrow Advertising Campaign Really One of the Worst of 2013? | Retailing: From A to Z

Is Chipotle’s Scarecrow Advertising Campaign Really One of the Worst of 2013?

Posted on January 19, 2014 by bermanevansretail

In September, we reported about “The Scarecrow from Chipotle” advertising campaign. This campaign has received a lot of criticism from professional marketers.

Now, according to the Wall Street Journal: “Chipotle ‘s three-minute animated video ad that pokes fun at the processed-food industry is named one of the worst ads of 2013 by some of the top executives in the advertising business.”

What do YOU think?

PLEASE NOTE: As of today, the video ad has been viewed nearly 12 million times at YouTube.

This entry was posted in Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing, Video Clips (non-career) and tagged advertising, Chipotle, customer expectations, promotion, Scarecrow, social media, YouTube. Bookmark the permalink.

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