Tag Archives: fast food

Marketing in the Fast-Food Industry

Posted on December 1, 2015 by bermanevansretail

It has been a tumultuous time for many fast-food marketers over the last several years, due to changing consumer tastes, the questionable healthfulness of some fast food, and other factors. So, how are fast-food companies reacting to this? Recently, Advertising Age — in … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , , , , , , | 1 Comment

Making Fast Food Fast Again?

Posted on January 19, 2015 by bermanevansretail

Isn’t it time for a number of fast-food restaurants to return to their roots and offer scaled-down menus and fast service? In the “good old days,” fast-food menus were really simple. Take a look at this early McDonald’s menu, for … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , , , , | 6 Comments

Fast Food with “Integrity”: A Slideshow

Posted on July 29, 2014 by bermanevansretail

As McDonald’s and other traditional fast-food chains have seen slowing growth in sales, a new generation of fast-food restaurants is gaining popularity. Consider these observations from Julia Moskin, writing for the New York Times: “The numbers were startling: Shares of … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , , , , , , , , , , , , , , | 1 Comment