Marketing in the Fast-Food Industry

It has been a tumultuous time for many fast-food marketers over the last several years, due to changing consumer tastes, the questionable healthfulness of some fast food, and other factors. So, how are fast-food companies reacting to this?
Recently, Advertising Age — in conjunction with Kantar Media — produced a 20-page report on the state of the fast-food industry, how firms are adapting, and what’s ahead.
Click the image to read the report.
Fast Food Marketing
This entry was posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together and tagged , , , , , , , , , . Bookmark the permalink.

1 Response to Marketing in the Fast-Food Industry

  1. Pingback: Marketing in the Fast-Food Industry | Marketing...

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