Although the latest installment in the Star Wars saga is first opening wide on December 18, toy makers and retailers have been revving up for an expected holiday bonanza.
“After Star Wars Episode III: Revenge of the Sith hit theaters in 2005, Star Wars toy sales jumped 385 percent from the year earlier. Since then, the property has been among the top 10 selling toy properties, according to NPD Group. With Disney its backer, the newest Star Wars film is poised to knock toy sales out of this galaxy. Bloomberg’s Ramy Inocencio digs in to the Star Wars toy invasion in the video below.”