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“Have It Your Way” Versus “I’m Lovin’ It”
This entry was posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer and tagged advertising, aesthetics, Burger King, competition, customer expectations, customer loyalty, infographic, logo, McDonald's, multichannel, promotion, slogan. Bookmark the permalink.
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