Timing Holiday Promotions

We know that many consumers will be hunting for bargains during the 2013 holiday season. And many retailers will be timing their discounts very carefully to generate the most total revenues — ahead of their competitors.
So, what are retailers going to do to time their sales this holiday season?
Here are some consumer tips from Kathy Kristof, writing for CBS Money Watch. These tips represent a good form of competitive intelligence for retailers: “The holiday shopping season is here and likely to get off to a fast start thanks to an unusually early Hanukkah and retailers anxious to get a jump on their competitors. But while Black Friday fever can delude consumers into believing that you’ll get the best deals, if you’re just willing to do all your shopping until that magic date, holiday discounts are tricky. You are better off buying some things earlier; some later; and some in late December or January.”
Click the image to learn Kristof’s top bargain-hunting tips. Are you in sync? 🙂



This entry was posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer and tagged , , , , , , , . Bookmark the permalink.

2 Responses to Timing Holiday Promotions

  1. Pingback: What Do Shoppers Want from Retailers This Holiday Season? | Retailing: From A to Z by Joel Evans

  2. Pingback: How Retailers Are Planning Their Promotions This Holiday Season | Retailing: From A to Z by Joel Evans

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