How Retailers Are Planning Their Promotions This Holiday Season

As we noted recently, the timing of holiday promotions is a big deal (pun intended :-)).
And most retailers really get this. According to eMarketer:
“Consumers seem to have the impression that marketers are constantly expanding the holiday shopping season. But is that notion actually accurate? According to a survey of chief marketing officers (CMOs) in the US conducted in October 2013 by BDO USA, only 13% of respondents planned to begin holiday promotions in 2013 earlier than they had the previous year. The hesitancy of marketers to expand the holiday shopping season may be due to concerns about a backlash against ‘holiday creep.’ Respondents indicated that they did not suffer from Black Friday and Cyber Monday tunnel vision in planning their promotions.”
Take a look at this chart. Click on it to learn more (including a discussion of the most popular types of promotion this holiday season.

 


 

This entry was posted in Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer and tagged , , , , , , , , . Bookmark the permalink.

One Response to How Retailers Are Planning Their Promotions This Holiday Season

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