Retailers Pumping Up Digital Advertising

As we know, digital communications and retailing are booming.
Now, new data from eMarketer shows how big the boom is: “Bolstered by growing E-commerce sales and time spent across digital channels, the U.S. retail industry will grow its digital ad spending more rapidly this year than in 2012. By the end of this year, eMarketer predicts, U.S. retailers will have increased digital ad budgets by 15.7% to $9.50 billion, following growth of 14.5% last year.”
Look at the chart to see eMarketer’s annual predictions for digital ads through 2017. Click the chart to read more.


This entry was posted in Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing, Technology in Retailing and tagged , , , , , , , , . Bookmark the permalink.

One Response to Retailers Pumping Up Digital Advertising

  1. Pingback: Retailers Pumping Up Digital Advertising | Reta...

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