BJ’s Approach to Black Friday

We know that a lot more retailers are going to be open on Thanksgiving — as the Black Friday shopping frenzy more often moves to include both Thursday and Friday.
Many companies are still staying closed on Thanksgiving. However, that doesn’t mean that they are treating this week as less important.
Take BJ’s proactive approach, as explained by the warehouse chain’s CEO, writing for Retail Today:
“This year, it seems that you can’t turn on the TV or read the news without seeing that another store is opening on Thanksgiving. Some believe Black Friday is fading away as more retailers choose to open early to compete with other shopping options such as online sales. I don’t think that Black Friday is going away, but I do think that it is evolving to best serve the needs of the consumer. Any retailer that is going to be successful long-term has to evolve, too. In fact, at BJ’s Wholesale Club for the first time this year, we are changing our Members’ Black Friday shopping experience by offering early Black Friday deals across a whole week — Nov. 24-Dec. 1, except for Thanksgiving of course, when the clubs will be closed.”
Click the image to read more.


This entry was posted in Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer and tagged , , , , , , , , . Bookmark the permalink.

1 Response to BJ’s Approach to Black Friday

  1. Pingback: BJ's Approach to Black Friday | Retailing | Sco...

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