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Tag Archives: sale
When Is a “Sale” a Sale?
Unfortunately, many retailers misuse the term “sale”. And shoppers are often persuaded that a product is on sale even when it isn’t. [For our holiday shopping tips, please click here.] As noted in Evans and Berman’s Marketing in the 21st … Continue reading
Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer Tagged bad behavior, bait-and-switch, compare at, customer expectations, deception, ethics, experiential retailing, price, retail, sale, stackable discount, trends, trust 3 Comments
Discounts ARE Still Important to Many Shoppers
Last month, we reported that one recent research study found that “consumers may finally be moving from their interest in price as the driving force in their shopping behavior to a greater emphasis on quality.” But, many shoppers are still quite … Continue reading
Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing Tagged competition, consumer goods, customer expectations, discount, merchandising, Nielsen, planning, pricing, sale, trends, Wall Street Journal 1 Comment
What Can We Learn from Alibaba’s 11-11 Shopping Extravaganza?
Most retailers can only dream about the success of an event such as China’s Alibaba’s annual November 11 sale day. This day was wholly created by the online retailer as a time to have fun shopping — in essence, a … Continue reading
Posted in Global Retailing, Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer Tagged Alibaba, China, customer expectations, experiential retailing, global retailing, opportunity, planning, pricing, sale, shopping, success 3 Comments