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When Is a “Sale” a Sale?
Unfortunately, many retailers misuse the term “sale”. And shoppers are often persuaded that a product is on sale even when it isn’t. [For our holiday shopping tips, please click here.] As noted in Evans and Berman’s Marketing in the 21st … Continue reading
Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer Tagged bad behavior, bait-and-switch, compare at, customer expectations, deception, ethics, experiential retailing, price, retail, sale, stackable discount, trends, trust 3 Comments