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Tag Archives: deception
When Is a “Sale” a Sale?
Unfortunately, many retailers misuse the term “sale”. And shoppers are often persuaded that a product is on sale even when it isn’t. [For our holiday shopping tips, please click here.] As noted in Evans and Berman’s Marketing in the 21st … Continue reading
Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer
Tagged bad behavior, bait-and-switch, compare at, customer expectations, deception, ethics, experiential retailing, price, retail, sale, stackable discount, trends, trust
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This Web Site Will Make Deceptive Firms Yelp
Yelp is a popular online review service. As the firm notes at its Web site: “Yelp is the best way to find great local businesses. People use Yelp to search for everything from the city’s tastiest burger to the most renowned … Continue reading
Posted in Online Retailing, Part 1: Overview/Planning, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing
Tagged bad behavior, customer expectations, deception, dishonesty, fraud, promotion, social media, trust, Yelp
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