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Tag Archives: Nielsen
How Consumers Shop in Different Parts of the Country
With the holiday shopping season getting underway, it is imperative that retailers — both chains and independents — know how shopping behavior differs throughout the United States. Here are some conclusions from Nielsen based on its research of “gift splurgers … Continue reading
Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer
Tagged 2015 holiday shopping, customer expectations, gifts, infographic, multichannel, Nielsen, segmentation, splurger, trends
1 Comment
The Pre-Store Impact of Digital Shopping
Although the purchase volume of in-store transactions remains dominant (well over 90 percent of consumer purchases are concluded in a physical store), digital pre-store shopping tools are becoming more and more popular. Nielsen reports the following based on its research: … Continue reading
Posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing
Tagged customer expectations, digital shopping, experiential retailing, merchandising, multichannel, Nielsen, online shopping, pre-store, retail analytics, tips
2 Comments
Retailers Need to Better Understand Asia Pacific Markets
As more and more large retailers expand beyond their home borders, it is crucial for them to better understand these foreign markets — particularly, Asia Pacific. The Asia Pacific regions of the world account for about 60 percent of the … Continue reading
Posted in Global Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together
Tagged Asia Pacific, consumer, customer expectations, global, infographic, merchandising, multichannel, Nielsen, opportunity, trends, video
1 Comment
