Tag Archives: 2015 holiday shopping

Retailers: There’s Still Time for Big Holiday Revenues

Posted on December 22, 2015 by bermanevansretail

Yes, today is December 22 and Christmas is just three shopping days away. This can be a particularly opportune week for store-based retailers appealing to last-minute shoppers. And don’t forget about December 26! Laura Heller reports the following for FierceRetailer: “Procrastinators … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , , , , , , | 1 Comment

How Will YOU Pay for Holiday Gifts?

Posted on November 29, 2015 by bermanevansretail

Interestingly, according to a recent survey of 1,000 people, 39 percent of holiday shoppers will pay for their gifts in cash, 32 percent will pay with a debit card, and only 22 percent will pay by credit card. Three percent … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Video Clips (non-career) | Tagged , , , , , , , , , , , | Leave a comment

Why Will Some Retailers Be Off-Target This Holiday Season?

Posted on November 25, 2015 by bermanevansretail

Predictions for this holiday selling season are quite conservative, as many consumers remain tight-fisted. Despite the improving economy, many people are not overly optimistic about the future. As Retail TouchPoints notes, retailers will also share some responsibility if their holiday … Continue reading →

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , | 1 Comment