As more and more large retailers expand beyond their home borders, it is crucial for them to better understand these foreign markets — particularly, Asia Pacific.
The Asia Pacific regions of the world account for about 60 percent of the global population (compared to less than 5 percent for the United States). However, Asia Pacific countries differ greatly in their population size, demographics, economic emphasis, and more.
First, click the image to see a larger, interactive map of the world from Population Reference Bureau. Then, take a look at the recent video about Asia Pacific consumers from Nielsen.