Tag Archives: Nielsen

Discounts ARE Still Important to Many Shoppers

Last month, we reported that one recent research study found that “consumers may finally be moving from their interest in price as the driving force in their shopping behavior to a greater emphasis on quality.” But, many shoppers are still quite … Continue reading

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing | Tagged , , , , , , , , , , | 1 Comment

Nielsen Research on the “New Retail” in Australia

Australian shoppers are highly connected and do a lot of online shopping. And recent research from Nielsen sheds more light on the Australian consumer: “Online research converts into both online and offline purchases. Results from the newly released 2014 Nielsen … Continue reading

Posted in Global Retailing, Online Retailing, Part 1: Overview/Planning, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , | 1 Comment

Private Label: A World of Difference

During the recent recession, the sales of private-label products rose dramatically, due to more consumers shopping for lower-priced merchandise. Private-label sales are expected to remain strong in  the future as retailers have also introduced “premium” private brands and otherwise expanded … Continue reading

Posted in Global Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , | Leave a comment

An Innovative Starbucks Collaboration

Starbucks has often been an innovator, going back to the days when it introduced free Wi-Fi into its stores. So, the recent launch of its new Starbucks Refresher fits right in for the retailer. As Nielsen reports: “A product launch … Continue reading

Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , , | Leave a comment

FREE Nielsen Webinar on Finding the Most Profitable Consumers

On September 17, 2013, Nielsen will host a free Webinar on “Super Consumers: How to Find and Reach the 10% That Can Drive 50% of Your Profit.” As Nielsen notes: “Does your brand have ‘super heroes’? Join us and Kraft … Continue reading

Posted in Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , , , , , , , , | 1 Comment

The U.S. Shopping Center Is Still Alive and Kicking

Even though online shopping has grown dramatically in recent years, store-based purchases still dominate the retail landscape. Retail professionals know this; many others are surprised that online purchases still represent just a fraction of retail sales. According to research giant … Continue reading

Posted in Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , , , , , , , , | Leave a comment

Food Retailing in Latin America

In Latin America, consumers have a distinctive shopping pattern for food items. According to a recent study by Nielsen: Latin America has “a bounty of fresh food options for consumers, fueling frequent shopping trips for everything from tantalizing fruits to … Continue reading

Posted in Global Retailing, Part 1: Overview/Planning, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing | Tagged , , , , , , , , , , , , | Leave a comment