Retail Management Supplements
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Tag Archives: Nielsen
Last month, we reported that one recent research study found that “consumers may finally be moving from their interest in price as the driving force in their shopping behavior to a greater emphasis on quality.” But, many shoppers are still quite … Continue reading
During the recent recession, the sales of private-label products rose dramatically, due to more consumers shopping for lower-priced merchandise. Private-label sales are expected to remain strong in the future as retailers have also introduced “premium” private brands and otherwise expanded … Continue reading
On September 17, 2013, Nielsen will host a free Webinar on “Super Consumers: How to Find and Reach the 10% That Can Drive 50% of Your Profit.” As Nielsen notes: “Does your brand have ‘super heroes’? Join us and Kraft … Continue reading
In Latin America, consumers have a distinctive shopping pattern for food items. According to a recent study by Nielsen: Latin America has “a bounty of fresh food options for consumers, fueling frequent shopping trips for everything from tantalizing fruits to … Continue reading