Tag Archives: Nielsen

The Power of Women in the Marketplace

Although men have increased their retail shopping over the years, women remain the dominant purchasers in most situations. As recently reported by Nielsen: “Women have tremendous spending power in America today — and it’s growing. Market estimates about their total … Continue reading

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Connectivity’s Influence on Global Shopping

Nielsen recently did research on the impact of connectivity (the use of connected devices) on shopping behavior around the world. The firm concluded that: “Connected devices have become a way of life for many, but shoppers are digitally engaged to … Continue reading

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Globally, How Important Is Price in Grocery Purchases?

Nielsen recently conducted a major study of consumer grocery shopping behavior and attitudes in 56 countries around the world. The Nielsen online survey provides “insights into how 16 various factors have impacted grocery purchases in the last year. Manufacturers and … Continue reading

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The Diverse People of Africa

Nielsen recently conducted a major research project on the diverse population of Africa. It concluded that: “Despite the exciting opportunities and considerable promise of the African continent, doing business here also comes with significant challenges. Aside from political turmoil, wide … Continue reading

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E-Commerce in China

The E-commerce potential in China is enormous and just beginning to really take off. In a recent Nielsen China article, Joey Chan, Marco Tang, and Queenie Chu note that: “Retailers planning their Chinese E-commerce strategy have two overarching goals: expand their … Continue reading

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How Consumers Feel About Shopping In-Store, Online, and Via Mobile

Recently, Nielsen did a survey to address this question: “Which do U.S. consumers prefer: In-store, online, or mobile purchases?” The company’s conclusion: “The answer is a resounding, ‘that depends…’ “ Take a look at the chart below to see why. Click … Continue reading

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The Activities of the Digital Black Consumer

Nielsen has published this detailed infographic. Click on the chart for more information from Nielsen.

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