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Tag Archives: shopper
Whom Do Internet Users Trust Most as a Source of Shopping Information?
For important purchases, shoppers — whether bricks-and-mortar-oriented or online-oriented — often seek out information from other parties and are willing to spend time in doing so. Recently, eMarketer did research on Influencers: “Retail uses social influence throughout the path to … Continue reading
Retailers Must Respond to the Shopping Needs of the Senior Market
Retailers beware! Seniors not only buy different goods and services than shoppers of other generations, they also shop differently. Consider these observations — and the chart below — from Nielsen: “We’re all getting older, but we’re also living longer. And … Continue reading
Posted in Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer
Tagged customer expectations, customer service, merchandising, multichannel, Nielsen, older, opportunity, planning, senior, shopper, tips, trust
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Are Price Shoppers Worth Pursuing?
For many years, there has been intense discussion about the concept of customer lifetime value. According to this concept, loyal shoppers will make many purchases over their lifetime, thus enabling companies to accrue long-term profits from those shoppers. This concept … Continue reading