Tag Archives: influencers

Whom Do Internet Users Trust Most as a Source of Shopping Information?

For important purchases, shoppers — whether bricks-and-mortar-oriented or online-oriented — often seek out information from other parties and are willing to spend time in doing so. Recently, eMarketer did research on Influencers: “Retail uses social influence throughout the path to … Continue reading

Posted in Part 1: Overview/Planning, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing | Tagged , , , , , , , , | 2 Comments

The NRF’s Top 25 People Impacting Retail in 2016

Each year, the National Retail Federation Foundation recognizes 25 “disruptors, dreamers, givers, influencers, and power players.” Read on to access the 2016 list: 2016’s Disruptors — They “are true originals who rock the boat with ideas so crazy, they just might … Continue reading

Posted in Career Useful Information, Careers in Retailing, Global Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together, Social Media and Retailing | Tagged , , , , , , , , , , , , | 3 Comments