Tag Archives: loyalty

Better Attracting Loyal Consumers

It is crucial that retailers continuously strive to attract and retain loyal shoppers — as we’ve discussed before. [Click here, for example]. As Martin Powton writes for Customer Think: “It takes so much effort to gain a customer now with an ever-increasing … Continue reading

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer | Tagged , , , , | Leave a comment

Are Price Shoppers Worth Pursuing?

For many years, there has been intense discussion about the concept of customer lifetime value. According to this concept, loyal shoppers will make many purchases over their lifetime, thus enabling companies to accrue long-term profits from those shoppers. This concept … Continue reading

Posted in Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , | 1 Comment

Loyalty Club Members Up, Customer Loyalty Down

Customer loyalty is one of the key drivers of long-time retailer success. As a result, retailers have greatly expanded their loyalty programs to further incentivize repeat business, as the following chart shows. Nonetheless, sustaining customer loyalty is not an easy … Continue reading

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , | 1 Comment