Retail Management Supplements
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Tag Archives: Australia
Is Sephora Living Up to Its Price Promises?
Posted on December 22, 2014 by bermanevansretail
What happens when retailers do not live up to the promises they make to customers (or seemingly do not live up to them)? The social media fallout is typically fast and furious. The global Sephora chain, owned by upscale LVMH Moët Hennessy … Continue reading →
Nielsen Research on the “New Retail” in Australia
Posted on April 4, 2014 by bermanevansretail
Australian shoppers are highly connected and do a lot of online shopping. And recent research from Nielsen sheds more light on the Australian consumer: “Online research converts into both online and offline purchases. Results from the newly released 2014 Nielsen … Continue reading →
Posted in Global Retailing, Online Retailing, Part 1: Overview/Planning, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged Australia, customer expectations, global, multichannel, Nielsen, online shopping, retail analytics, social media | 1 Comment
Smartphone Technology and McDonald’s Australia
Posted on March 2, 2013 by bermanevansretail
McDonald’s franchises in Australia have devised a clever smartphone-enabled promotion campaign.
Posted in Global Retailing, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Social Media and Retailing, Technology in Retailing, Video Clips (non-career) | Tagged app, Australia, customer expectations, customer loyalty, customer service, experiential retailing, global, location, McDonald's, merchandising, mobile shopping, promotion, smartphone, social media, technology, video | Leave a comment