Private Label: A World of Difference

During the recent recession, the sales of private-label products rose dramatically, due to more consumers shopping for lower-priced merchandise. Private-label sales are expected to remain strong in  the future as retailers have also introduced “premium” private brands and otherwise expanded their own branding efforts.
Globally, private-label products account for about a 16 percent dollar share for fast-moving consumer goods (FMCG), according to Nielsen. But, interestingly, the popularity of private-label products varies dramatically around the world. Just take a look at the chart below!
Click the chart to read more from Nielsen.

Global Private Label


This entry was posted in Global Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer and tagged , , , , , , , , , , . Bookmark the permalink.

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