During the recent recession, the sales of private-label products rose dramatically, due to more consumers shopping for lower-priced merchandise. Private-label sales are expected to remain strong in the future as retailers have also introduced “premium” private brands and otherwise expanded their own branding efforts.
Globally, private-label products account for about a 16 percent dollar share for fast-moving consumer goods (FMCG), according to Nielsen. But, interestingly, the popularity of private-label products varies dramatically around the world. Just take a look at the chart below!
Click the chart to read more from Nielsen.