Tag Archives: private brand

Wegmans: The Supermarket King of Private Brands

Wegmans is one of the leading — and the most-respected, according to Consumer Reports — supermarket chains in the United States: “Our roots go back to 1916, and we’ve hit many, many milestones that have gained attention in the supermarket … Continue reading

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , | 1 Comment

Wal-Mart’s New ‘Checkout Promise’ and ‘Price First’ Private Brand

As we discussed last month, the tough times continue for Wal-Mart. As a result, two of its various new initiatives to turn things around are a customer service pledge and introduction of the Price First brand. With regard to customer … Continue reading

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , , , , , , , , , , , | 2 Comments

Private Label: A World of Difference

During the recent recession, the sales of private-label products rose dramatically, due to more consumers shopping for lower-priced merchandise. Private-label sales are expected to remain strong in  the future as retailers have also introduced “premium” private brands and otherwise expanded … Continue reading

Posted in Global Retailing, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer | Tagged , , , , , , , , , , | Leave a comment

Want to Compete with Amazon? Focus More on Private Brands

To better combat showrooming, many retailers are increasing their use of private brands. Why, these brands are only available at specific retailers and not for sale at Amazon and other online behemouths. This enables the retailers to stimulate customer loyalty … Continue reading

Posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together | Tagged , , , , , , , | Leave a comment

Conflict Minerals: Legal Vs. Ethical Retailing

According to Wikipedia, conflict minerals are “mined in conditions of armed conflict and human rights abuses, notably in the eastern provinces of the Democratic Republic of the Congo, by the Congolese National Army, and various armed rebel groups, including the … Continue reading

Posted in Global Retailing, Part 1: Overview/Planning, Part 6: Merchandise Management and Pricing | Tagged , , , , , , , , , , | Leave a comment