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Wal-Mart’s New ‘Checkout Promise’ and ‘Price First’ Private Brand
This entry was posted in Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together and tagged checkout promise, competition, customer expectations, customer loyalty, customer service, experiential retailing, generic, merchandising, multichannel, opportunity, Price First, pricing, private brand, strategy, Wal-Mart. Bookmark the permalink.
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