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Tag Archives: Europe
Will Retailers Be Ready for Europe’s General Trade Protection Rule?
Recently, the U.S. Congress voted to overturn a pending regulation that would require Internet service providers (ISPs) to obtain people’s permission before selling their data about them. President Trump then signed the rollback. As reported by NPR.org: “This is a … Continue reading
Digital Europe
The digital revolution has taken off in Europe. Check out this infographic to see how. 5 Trends in European Digital Consumption infographic
Posted in Global Retailing, Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 7: Communicating with the Customer, Social Media and Retailing, Technology in Retailing
Tagged customer expectations, digital, Europe, experiential retailing, global, infographic, information, multichannel, online shopping, social media, technology, trends
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A Hotel Company from Ikea? Ja
Sweden’s Ikea is known around the world for its chain of stores selling inexpensive furniture. As the firm says: “Rather than selling expensive home furnishings that only a few can buy, the Ikea Concept makes it possible to serve the … Continue reading
Posted in Global Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 4: Store Location Planning, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Part 8: Putting It All Together
Tagged customer expectations, customer service, entrepreneur, Europe, experiential retailing, global, hotel, Ikea, location, Marriott International, merchandising, Moxy, multichannel, opportunity, planning, strategy, trends
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