Is a Deliverer Entering Person’s Home OK?

What do YOU think of this: A Deliverer Entering Person’s Home OK? Amazon believes many of its customers will love this practice. And that they will pay for it. But, critics say most people won’t want a stranger in their home if they are away.

We know most shoppers want convenience and speed in having products delivered. People feel OK if home for deliveries and with packages left at their door. But, will they leave a key for a deliverer to enter their home?

 

Amazon Key: A New Form of Delivery

Powerhouse Amazon believes its new in-home delivery will be a big hit:

“Amazon Key is an exclusive service for Prime members. It radically improves the convenience of receiving deliveries. And it allows in-home delivery and secure home access for guests and others. Find out at https://www.amazon.com/key.

Check out the video overview of Amazon Key.

And Amazon sees a bright future for this service. Look at the pricing strategy:

“Amazon Key works for for Prime members in select cities and surrounding areas. To get started, purchase the Amazon Key In-Home Kit, starting at $249.99. The kit includes Amazon’s indoor cloud camera and a smart lock.”

“As a Prime member, get Amazon packages delivered inside your front door. Plus, grant access to the people you trust. Such as your family, friends, dog walker, or house cleaner. No leaving a key under the mat.”

Amazon’s confidence springs from the huge number of Prime Members. And that number grows each year. And each quarter.

 Look at the number of Prime households! Deliverer Entering Person's Home OK?

For further information on Amazon Key, click the animated image.

Amazon Key. Deliverer Entering Person's Home OK? To Shoppers?
 

Is a Deliverer Entering Person’s Home OK?

To date, it seems most things Amazon touches turn to gold. But, will this be the exception? Would YOU subscribe to Amazon Key?

First, a lot of shoppers may find $249.99 pricey for the in-home kit. Second, Amazon does not yet know if shoppers trust in-home delivery.

In sum, consider these eMarketer observations:

“Amazon, Walmart, and shippers seek ways to get items past customers’ front doors. Their latest strategy — to drop packages inside homes. Or, for groceries, inside fridges. But consumers haven’t bought into the concept. Yet. In a Recode survey, 5% of Prime users say they will definitely buy it. Yet, 58% definitely won’t.”

“The percent who’d buy was similar whether or not a person used Prime.”

Deliverer Entering Person's Home OK? To Shoppers? Survey Says NO!

 

This entry was posted in Online Retailing, Part 1: Overview/Planning, Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 6: Merchandise Management and Pricing, Technology in Retailing and tagged , , , , , , . Bookmark the permalink.

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