Tag Archives: dynamic pricing

Do Shoppers Like Dynamic Pricing?

We all like to feel that we get bargains when shopping. But that’s not always the case. See More Gamesmanship on Retail Prices — Even Online. And When Is a “Sale” a Sale? Today, we look at do shoppers like … Continue reading

Posted in Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Technology in Retailing | Tagged , , , | Leave a comment

Why Is Airline Pricing SOOOO Different?

As we know, in recent years, the airlines have made an already complicated pricing system even more complex. Their pricing model is quite different from other retailers. Consider this observation from an article by Scott McCartney for the Wall Street Journal: … Continue reading

Posted in Part 2: Ownership, Strategy Mix, Online, Nontraditional, Part 3: Targeting Customers and Gathering Information, Part 5: Managing a Retail Business, Part 6: Merchandise Management and Pricing, Video Clips (non-career) | Tagged , , , , , , , , , , | Leave a comment

Dynamic Pricing in Online Retailing

As we know, many retailers frequently change their prices online — a practice known as dynamic pricing. And this tactic is becoming even more popular. According to research by Dynamite Data, a large number of retailers stepped up their use … Continue reading

Posted in Online Retailing, Part 3: Targeting Customers and Gathering Information, Part 6: Merchandise Management and Pricing, Part 7: Communicating with the Customer, Technology in Retailing | Tagged , , , , , , , , , , | Leave a comment